20+

4

4

∞

YEARS BUILDING LUXURY

DISTINCTIVE MARKETS

SUCCESSFUL COMPANIES

NO TEMPLATE • NO PLAYBOOK

founderS who refuse to be ordinary.

The artisan going premium

You make something exceptional. You know it. But the market doesn't yet — and you're not sure how to close that gap without losing your soul.

01 • FOR WHOM

The €1M–5M brand at a crossroads

Revenue is there. The next chapter isn't clear. You need someone who has sat at that table — and knows which doors to open, and which to close.

The founder preparing to raise or sell

You're building toward something. You need your brand, your IP and your narrative to hold up under the scrutiny of serious investors or acquirers.

Not a fit if you're looking for execution, agency work, or a coach who validates every idea.

The architecture of a rare brand.

02 • WHAT WE WORK ON

01

Brand Strategy & Positioning

Territory, narrative, perceived value, distribution selectivity. Building the invisible structure that makes a brand impossible to ignore — and even harder to replicate.

02

IP Structuring & Valuation

Trademark, trade secrets, recipe portfolios, design patents. Turning intangible assets into real balance-sheet value — and protecting what you've built before someone else takes it.

03

Selective Distribution & Retail

Choosing where your brand lives — and where it doesn't. Negotiating access to premium shelves, corners and partners without diluting what you stand for.

04

Investment Readiness & Exit Preparation

Structuring the story, the numbers, and the assets that make a serious acquirer or investor stop scrolling. From holding structure to valuation narrative.

05

Founder Decision Architecture

When the biggest obstacle is the fog of too many options. Structured thinking, forced prioritisation, and uncomfortable truths — because you don't need another yes-man.

06

Premium Product Innovation

From concept to commercial — designing offers, formats and experiences that carry perceived value from day one. No generic roadmaps. No copy-paste frameworks.

Three levels of access.

03 • HOW WE WORK

Monthly retainers. Minimum 3-month engagement.

Built from scratch. FOUR TIMES.

I founded a luxury food brand based on a clear vision. Without an agency, without a blueprint, and with minimal financial investment. Just conviction, expertise, and relentless focus. After three years, the brand now operates four retail locations and is poised for international expansion. I led the marketing department of a leading hospitality group to drive its digital transformation. In three years, its revenue grew tenfold. I founded a leading digital firm at the dawn of e-commerce in the late 1990s.

Before that: 15+ years navigating brand architecture, distribution strategy, and the specific pressure of building something rare in a world that defaults to average. Throughout my career, I have helped dozens of founders and executives achieve success with their projects.

I work only with founders who are serious. I ask hard questions. I don't validate ideas that aren't ready. And I bring the same standard to your brand that I hold for my own.

04 • WHO I AM

• Founder of 4 successful companies in 4 different markets

• Distribution channel expertise in highly demanding environments

• Ability to build strong strategic partnerships

• Highly creative mind in any field of business and operations

• Brand architecture, valuation narrative, acquisition positioning

• Former athlete: resilience, precision, high-stakes decision making

• Based in Paris & London, available internationally

30 minutes.
No slides.
No pitch.

Tell me where you're stuck. I'll tell you what I see. If there's a fit, we'll know.

05 • READY?